Prominent Virginia-based personal injury and disability firm Kalfus & Nachman, PC knows business, helping thousands of clients achieve justice since 1979. We chatted with Partner Paul Hernandez to understand what the firm is doing to manage the current environment and prepare for a fruitful tomorrow.
Investing in staff and laying a foundation for the future
Personal injury firms are seeing a decline in new work right now and Kalfus & Nachman is no different. “I have a sign I’d like to replace outside of my building,” Hernandez offered as an example. “But I’m not going to spend money in that way because I care about my staff. I want everybody to be employed.”
Rethinking ad spend based on the current business landscape
To be prudent about what matters now, Kalfus & Nachman is reallocating their marketing and advertising budget. “I look at it as cost per case,” said Hernandez. “Because there is a point of diminishing returns. If I double my ad spend right now, I’m not going to double my cases.”
When Hernandez told media vendors he was decreasing his spend, he was able to re-negotiate advertising and marketing packages. “So, they’re giving me all these extra spots even though I’ve decreased my spend. I’ve gotten so much extra stuff. It’s a no-brainer.”
Effective and frequent communication has never been so important
Hernandez stressed the value of communication as a way for firms to thrive during this time. “Communicating with staff during this time to reassure them and listen to them is key.”
Kalfus & Nachman seeks to maintain relationships by sharing relevant tips. They also use Neos’ case management software mail merge features to easily send birthday and anniversary cards, providing a personal touch in a difficult time for many clients.
Case management software keeps Kalfus & Nachman running
Consistent communication and prioritizing employees have always made Kalfus & Nachman successful. “Case management software is the backbone of a firm,” said Hernandez. “That’s what makes your firm run and we use Neos.”
If your firm needs assistance setting up remote work, using web-based case management software to streamline processes or setting up new case types, contact us today.
